Wondering ‘What should I read next?’ Read The Ultimate Mystery Shopping Guide by Trina Boice.
What is it, you ask? I tell my friends who are curious about it that mystery shopping is when companies pay you to act like a “normal” person and evaluate their business. The idea is that companies want to know what’s really happening in their retail stores, restaurants, and other establishments, so they pay mystery shoppers to go in and evaluate their experiences, while acting like a regular customer. The “mystery” is that the companies being evaluated don’t know about it. Well, their managers and owners know and are paying to have an evaluation done, but they don’t know which customer is the one doing the actual assignment. The employees do not know if or when a mystery shopper is coming. That’s where YOU step in!
The book includes helpful information and practical tips on:
WHAT IS MYSTERY SHOPPING?
IS IT LEGIT?
REGISTERING WITH COMPANIES
TOOLS YOU NEED TO SUCCEED
THE IMPORTANCE OF INTEGRITY
WRITING YOUR REPORT
THE LIST OF COMPANIES FROM A TO Z
I’m always looking for the best books to read, and I need book recommendations. Email me to let me know your favorites and maybe I’ll feature them on future blog posts.